Who Are We – Michiel Kruyt

Michiel Kruyt

IMAGINE CEO

Michiel is the incoming CEO of IMAGINE, a  social venture accelerating business leadership to achieve the Global Goals. 

He had a fifteen-year career at McKinsey and Co, where he was a partner focusing on large-scale transformations, culture change, and top team and leadership development.   

Michiel has co-founded and led Aberkyn, a change-facilitation firm, now owned by McKinsey. He helped grow Aberkyn from a local start-up to a global presence with offices in Europe, India, Dubai, China, and the Americas.  

Before joining McKinsey & Co, he had a 15-year career at Unilever with marketing, sales, and management roles in The Netherlands, Italy, and the United States.  

Additionally, he serves on the Board of Urban Consciousness Center, De Roos in Amsterdam.

Michiel-Kruyt-IMAGINE

"Working across value and supply chains, it is possible and crucial to bring that same energy to making living wages, climate conscience, and food security a reality around the globe too.”

Who we are

Our CEO Circle