Courageous Collectives

CEOs from across their industry’s value chain taking the bold action on climate change and inequality that is only possible by working together.

Fashion Food Finance

What will we do together that we cannot do alone?

IMAGINE brings together CEOs who represent >25% of an industry to take collective steps on some of the world’s most difficult societal and environmental problems. Where courageous collectives lead, others follow, raising industry norms and giving governments the confidence that business will support ambitious reform.

IMAGINE uniquely brings together CEOs from across the value chain and connects them to a wider network of powerbrokers from across politics and civil society. This is systems change in action.

IMAGINE Food Collective

27 leading CEOs in food and agriculture working to help fix our broken food system

Individually these pioneering CEOs are pushing their companies to be more regenerative, equitable and healthier. We believe that together, and in partnership with governments and civil society, we can push the broader ag-food system from a source of planetary and human decline to a net positive industry, which thrives by giving more than it takes. 

The story behind the global food system is mixed. On some measures, things have never looked better.

But behind these headline figures are wide inequalities and deeply damaging practices.

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Cool Number
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people overweight or obese
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Women are 43% of the agricultural workforce but receive 5% of extension services

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of food wasted equalling 8% of global emissions

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of greenhouse gas emissions

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of large marine ecosystem subject to significant eutrophication

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of forest loss due to agriculture

Source: World Bank (2018); FAO, IFAD, UNICEF, WFP and WHO. 2017. The State of Food Security and Nutrition in the World 2017; David S. Jacks, 2013. From Boom to Bust: A Typology of Real Commodity Prices in the Long Run.

These practices also have economic consequences. Food and land use systems generate $12 trillion of “hidden” environmental, health and poverty costs a year, outweighing the annual market value of the global food system output. The Covid-19 pandemic exposes this imbalance even further.

Nature Positive Outcomes

The IMAGINE Food Collective aims to address these challenges and imbalances through enhancing “Nature Positive” production and consumption, benefitting the millions of people touched by the industry, from farmers to consumers, and putting it in service of our planet.

By collaborating across the value chain, and with international institutions, governments and NGOs, we believe it is possible to fundamentally reform the way food is produced and consumed, transforming the system from seed to table.

Input Suppliers

Grains Handling & Food Processing

Commodities / Ingredients




Partner Organizations for the Food Collective:

The Fashion Pact

Brands uniting to stop global warming, restore biodiversity, and protect the oceans.

In 2019, we launched The Fashion Pact with President Macron. A previously unthinkable alliance commits 60+ signatories from the fashion industry to real action on climate, biodiversity and ocean plastics.

Fashion Pact

1 common agenda
across 3 pillars

In this first year, Fashion Pact signatories have developed one common agenda with first actions and tangible targets to jointly spearhead and scale sustainability in the fashion industry.


Implementation of Science-Based Targets for Climate to achieve net-zero by 2050.

Ongoing implementation of principles of UN Charter for Climate Action

2025: 25% of our key raw materials are lower climate impact

2030: 100% renewable energy across own operations



Development and implementation of strategies and Science-Based Targets for Nature

2020: Develop individual biodiversity blueprints

2025: Support zero deforestation and sustainable forest management



Reduction of the negative impact the fashion industry has on the ocean environment

2025: Elimination of problematic and unnecessary plastic plastics in B2C packaging by 2025, and B2B by 2030

2030:  Ensure at least half of all plastic packaging is 100% recycled content, by 2025 for B2C and by 2030 for B2B


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Of the fashion industry

Collaboration across the entire value chain





Leaders forming the CEO-led Steering Committee actively driving collective action
Collective decisions since founding

More about The Fashion Pact

More Systems Change in Action