IMAGINE Leaders – Daniella Helayel

Daniella Helayel

DFH Consulting Ltd., Creative Director and Consultant

Daniella Helayel is an Anglo-Brazilian creative director and consultant based in London, with over 20 years of experience in fashion design and brand building. Recognised for her incredible ability to combine sophistication and fun, her creative vision is deeply rooted in knowledge and a love for art, music, dance, and cinema.

Daniella was born in Rio de Janeiro, Brazil, and moved to New York in her late teens to attend the Fashion Institute of Technology. She moved to London in 2000 and launched her fashion label ISSA the following year. Issa went on to become a very well- known brand, sold in over 450 retailers worldwide, including Net-a-Porter, Harrods, Neiman Marcus, and Saks Fifth Avenue, among many others. Her passion for prints, along with her unique sense of color, allowed her to expand her creations to home accessories and decorative fittings. She has also collaborated with other brands, creating affordable ISSA collections for Banana Republic, C&A, and Havaianas, among others.

Daniella has worked with and supported many leading charities and currently supports The London Air Ambulance, The National Portrait Gallery, The Royal Academy of Arts, and FreeFree Institute.

She is passionate about protecting the future of our existence on the planet, ensuring that her products and designs create a positive impact on our society and environment.

Daniella enjoys exceptional relationships with lifestyle and fashion influencers and has strong relationships with top media such as Financial Times, Forbes, and The Times. Daniella has been featured extensively in the global press, both in print, television, and digitally. She has been profiled in publications such as Vogue, The Times, FT How to Spend, The Daily Telegraph, The New York Times, The Wall Street Journal, and Folha de Sao Paulo.

Today, she works as a consultant for global brands, focusing on continuous creative transformation and brand building.

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