IMAGINE Leaders – Cristiana Xavier de Brito
Cristiana Xavier de Brito
BASF, SA Corporate Affairs & Sustainability Director
I am global citizen, born in Brazil. And a curious publicist who never stopped studying…administration, sustainability, public and government relations, innovation, governance, finance, languages: English, Spanish, Italian, German.
My goal is to positively impact people, businesses, environment and society based on ethical behavior, professionalism, transparency, openness, creativity and technology. I am an optimist with feet on reality, who believes that with vision and practice, we can transform the world into an better place. Therefore, I have more than 25 years of experience in multinational visionaries’ companies (BBDO, HP, Klabin, SAP and BASF).
It is easy for me to visualize and implement connections between people, projects, cultures, and I work on the present to build a positive future.
Besides working for corporations, I am a volunteer, D&I ally, mentor of younger professionals and passionate about people, nature, art, and technology.
Author of the book Alpha Woman, Leadership that Inspires launched in 2018. Participation in the book Building Reputation (2017).
I’m João’s mother, a psychology student and musician, and married to Roberto, publicist, for over 20 years.