Felix Grünewald is a Partner in McKinsey & Company's Zurich office, where he leads the firm's Packaging and Paper Practice across Europe. Operating across the entire value chain, Felix is passionate about collaborating with companies and investors to navigate complex market dynamics, develop sustainable growth strategies, and achieve substantial performance improvements. His core expertise spans a wide array of functional topics, including commercial strategy, procurement, sustainability, and corporate finance. Recognised as a trusted thought partner in the sustainable packaging space, Felix focuses on breaking market inertia and scaling next-generation solutions. He thrives on bringing together diverse, multi-country teams to tackle global challenges, firmly believing that shared purpose can surpass borders. Originally from the hills near Cologne, Germany, Felix describes himself as ¾ German and ¼ Swiss. Beyond his professional work, he is a proud father of two wonderful children. A former soccer referee, he now spends his free time deep into padel and exploring the outdoors through hiking.