Guido Eickenroth

Since 2024, Guido has been leading the Sustainability Strategy and Decarbonization department within Volkswagen Group Strategy. Together with his team, he drives initiatives to decarbonize the Group’s value chain and advance circular economy approaches, with a strong focus on the sustainable use of resources and raw materials across the Volkswagen Group and its brands.

His background combines business administration and electrical engineering, enabling him to connect strategic, technological, and commercial perspectives. Over the past 20 years, he has gained extensive international experience in strategy, business development, sales, and marketing within the automotive industry.

He joined Volkswagen in 2002 and has held a variety of national and international roles. After starting in Commercial Vehicles Marketing Strategy, he moved into sales and marketing positions for Volkswagen Passenger Cars and various Group functions. In 2011, he relocated to Beijing as Director Customer Care & Business Development for Volkswagen Group China. Since then, he has taken on several leadership roles in strategic planning and business development, helping shape business transformation and long-term growth across the Volkswagen Group.

Today, his focus is on accelerating Volkswagen Group’s sustainability transformation and creating measurable business value through decarbonization and circular economy initiatives