I am a sports partnerships, innovation, and marketing professional with a passion for connecting science, health, sustainability, and human performance.
Currently, I serve as Sr. Manager Sports Partnerships & Innovation at dsm-firmenich, where I lead the company's global sports partnerships strategy and program. In this role, I work with elite sports teams, athletes, events, researchers, startups, and industry partners to translate cutting-edge nutrition and health science into real-world impact. My focus is on building partnerships that go beyond traditional sponsorships by creating platforms for innovation, scientific research, brand building, and positive societal impact.
What makes my perspective unique is that I have experienced sport from multiple angles. Before moving into the business side of sport, I competed as an elite cyclist over 12 years on the highest level. An experience that taught me firsthand about the importance of nutrition, recovery, resilience, continuous improvement, and respect for the environment in which we live, train, and compete. It also gave me a deep appreciation for the role that science and innovation can play in helping people perform at their best while creating a healthier and more sustainable world.
Throughout my career, I have worked at the intersection of sports marketing, communications, innovation, and stakeholder engagement. I enjoy bringing together diverse groups of people, ranging from athletes and scientists to entrepreneurs, corporate leaders, and innovators, to create collaborations that generate new insights, accelerate innovation, and unlock mutual value. I am particularly passionate about partnerships that combine science, business, and sport to address real- world challenges and create meaningful outcomes.
What excites me most is exploring how innovation and collaboration can contribute to healthier lives, better athletic performance, and a more sustainable future. I am naturally curious, always eager to learn from others, and motivated by opportunities to connect people and ideas that can drive positive change.
At my core, I believe that the strongest partnerships are built on a shared purpose, mutual trust, and measurable impact. Whether working with athletes, researchers, businesses, or communities, I am driven by the opportunity to create value that extends beyond individual organizations and contributes to society as a whole.