IMAGINE Leader|Cohort VIII

Elkie Nicholas

Zeero Group, Co-Founder & CEO

Elkie Nicholas

Zeero Group, Co Founder and CMO Denise Chen Melco, Senior Sustainabili Adviser

I’m the Co-Founder and CMO of ZEERO Group, a tenacious, ecopreneur, passionate about creating climate-positive solutions that deliver real world impact and systemic change. The travel and events industries are my focus, and I strive to make these sectors more ethical, regenerative, responsible - where business growth delivers measurable environmental and community benefits, enabling travel brands to communicate credible, purpose-driven narratives that strengthen resilience, reputation, and long-term value. Alongside my co-founding partner, Nico Nicholas, we’re building solutions that go beyond talk—integrating nature, renewable technologies, innovative approaches to waste-to-energy, renewable fuels, and climate financing. Our goal is to empower companies to take on two of the industry’s toughest challenges: waste and emissions. Through our joint venture initiative, we are building shared ownership models, enabling travel companies and destinations to co-invest and scale pioneering renewable energy infrastructures. I’ve worn many hats over the years—working across fashion, packaging, education, travel, and technology. Now, I’m proud and excited to be channelling my life’s experience into ZEERO’s family of initiatives—ZEERO360, TREES4TRAVEL, ZEEROEVENTS, and ZEEROENERGIES—each designed to help businesses thrive while contributing to practical, future-proof solutions that drive emission reductions, regeneration and support a circular bioeconomy.